If you are in Arkansas, be sure to tune in to KATV Channel 7 at 10:00 tonight, November 18, 2013, for the evening news. If you are not local, you should be able to view the news over the KATV Livestream.
We received a phone call from reporter Justin Lewis in October. He wanted to come to Azzore and spend some time talking to clients, seeing what we do, and talk to us about our social media efforts.
They arrived on site Thursday, October 17th shortly after 8:00 in the morning and spent half of the day with us.
Tonight, the segment will run on the 10:00 news. We haven’t even seen it yet ourselves, so we will watch it for the first time with you!
While initially, this story was supposed to be about Azzore’s social media presence, we hope that what comes across is that the story is really about each and every one of you.
I won’t lie… I like marketing. I’ve even gone back to college to get a degree in PR/Marketing. I especially enjoy the social media aspect of marketing.
That’s how all of this started out for me, and for Azzore. But, it has turned into so much more.
What I hope the viewers see in this story tonight, is the incredible community that has developed among Azzore clients. Many of you have become Facebook friends after interacting in our lobby, or on our Facebook page.
We have seen you encourage each other, give each other hope, and calm the fears of other worried “parents” whose “children” have come to Dr. Dew for surgery.
We have seen you band together and raise funds for patients in need of treatment, most of them rescues or strays without a home to call their own.
And, we have seen you weep with those who have lost their loved ones, throwing virtual arms of comfort around them, and sharing stories of your own loss.
This is community. In the end, it isn’t about social media marketing, it’s about creating a place where people come together to share, to comfort, to laugh, to be an extended family held together by our love for our animal companions.
Thank you for sharing your lives with us.
along with Dr. Dew and the Dew Crew